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PLS research

Posted: Wed Jan 31, 2024 8:55 am
by JeffryJerde
In order to proceed with a paper submission to a top journal in information systems, we need to examine the issue of endogeneity. Our analysis involves using Partial Least Squares (PLS). Are you aware of any previous research that has addressed endogeneity using PLS or a combination of PLS with other techniques or software?

Re: PLS research

Posted: Thu Feb 01, 2024 7:53 pm
by jmbecker
In SmartPLS you can use the Gaussian copula approach to address endogeneity concerns: https://www.smartpls.com/documentation/ ... an-copula/

A further interesting research is also
Hult, G. T. M., Hair, J. F., Proksch, D., Sarstedt, M., Pinkwart, A., and Ringle, C. M. (2018). Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Journal of International Marketing, 26(3): 1-21.