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Difference between control variables and moderating variables

Posted: Thu Oct 05, 2023 1:07 pm
by Palak
I am using demographic variables such as age, gender, income, area in my study. According to me these are moderators but on reading various research papers related to Smart PlS, I got to know that these are used as control variables. I can't find out what is the difference between the two and which one should I use?

Re: Difference between control variables and moderating variables

Posted: Tue Oct 10, 2023 7:50 am
by jmbecker
A moderator variable Z influence the strength of a relationship between two variables X and Y.
The estimated effect of X on Y is conditional on Z (being equal to zero).
For example, income may be a moderator of the relationship between satisfaction and loyalty: with higher (lower) income the relationship between satisfaction and loyalty might be stronger (weaker).

A control variable Z should ensure that the relationships between X and Y is not influenced by the variation in the control variable Z.
In other words, it helps researchers rule out the possibility that changes in the dependent variable Y are due to changes in the control variable Z rather than the independent variable X.
The estimated effect of X on Y is the unconditional effect of keeping Z constant at any value.
For example, the estimated effect of satisfaction on loyalty for people with equal income.