Importance Performance Map Analysis (IPMA)

Questions about the implementation and application of the PLS-SEM method, that are not related to the usage of the SmartPLS software.
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PLS Junior User
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Joined: Sun Apr 09, 2023 11:49 am
Real name and title: Ita Widyawati

Importance Performance Map Analysis (IPMA)

Post by itawidyawati04 »

Hi Team Smart-PLS,

Currently I'm doing research using importance performance analysis. On the importance performance map there is an x-axis that shows importance, while the y-axis shows performance. To analyze these results in more detail, are there any rules regarding quadrant division? For example quadrant 1 for variables with good performance and high importance to the dependent variable?

Ita Widyawati
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