#SmartPLS4 Series 38 - Moderated Mediation (Model B)
Posted: Fri Jul 15, 2022 4:30 am
#SmartPLS4 Series 38 - Moderated Mediation (Model B). The session focuses on how to perform Moderated Mediation Analysis using SmartPLS4. The model analyzed is similar to Hayes Process Macro Model 14.
https://youtu.be/JiBo7CskXa4
Article referred in the session (Link to Download Excel Sheet is also available in the Paper)
Cheah, J. H., Nitzl, C., Roldan, J. L., Cepeda-Carrion, G., & Gudergan, S. P. (2021). A primer on the conditional mediation analysis in PLS-SEM. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 52(SI), 43-100.
https://youtu.be/JiBo7CskXa4
Article referred in the session (Link to Download Excel Sheet is also available in the Paper)
Cheah, J. H., Nitzl, C., Roldan, J. L., Cepeda-Carrion, G., & Gudergan, S. P. (2021). A primer on the conditional mediation analysis in PLS-SEM. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 52(SI), 43-100.