How to Perform Mediation Analysis in SmartPLS4

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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fawad.latif
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Real name and title: Dr. Khawaja Fawad Latif
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How to Perform Mediation Analysis in SmartPLS4

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How to Run a Simple Mediation Model? The tutorial guides on how to run simple mediation analysis in SmartPLS4. The session will cover the basic concepts of mediation and afterwards a simple mediation model is tested and interpreted.

https://youtu.be/XkXHJNz9JUk

Concept of Mediation
https://youtu.be/Zu-P_KE0x4c
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