Mediation effects and mediator variables in SmartPLS.

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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DrAyoub
PLS Senior User
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Joined: Tue Feb 23, 2021 8:25 pm
Real name and title: DR ABDUL AYOUB
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Mediation effects and mediator variables in SmartPLS.

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Mediation effects and mediator variables in SmartPLS.
This video provides you adequate information and knowledge about mediation effects and mediator variables in SmartPLS. The video provides background knowledge about mediation in smartPLS, single and multiple mediation, direct and indirect effects.
It provides an application of how to assess mediation effects in SmartPLS, how to read the results and report them for publications and PhD theses.
It discussed direct and indirect effects and how they are differentiated considering partial as well as full mediation effects.

Youtube video link:
https://youtu.be/eZQHIwfjk8A


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