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PLS IPMA

Posted: Sat Feb 05, 2022 4:05 pm
by mridwan
Hi friends. Can we use IPMA analysis to determine the important variable in model development. As a replacement of fuzzy delphy method. Thank you for the responds.

Re: PLS IPMA

Posted: Thu Apr 21, 2022 9:56 pm
by Syed Rahman
IPMA can be used to determine the important variable in a model; in particular, if the model is formative. The following article offers some details on how to report IMPA analysis; see Web Appendix W9 for a detailed discussion. This is an open-access article. I hope it helps.

Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, https://doi.org/10.1016/j.jretai.2022.03.003