PLS IPMA

Questions about the implementation and application of the PLS-SEM method, that are not related to the usage of the SmartPLS software.
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mridwan
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Joined: Sat Feb 05, 2022 3:46 pm
Real name and title: Mohd Ridwan

PLS IPMA

Post by mridwan »

Hi friends. Can we use IPMA analysis to determine the important variable in model development. As a replacement of fuzzy delphy method. Thank you for the responds.
Syed Rahman
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Real name and title: Dr Syed Mahmudur Rahman
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Re: PLS IPMA

Post by Syed Rahman »

IPMA can be used to determine the important variable in a model; in particular, if the model is formative. The following article offers some details on how to report IMPA analysis; see Web Appendix W9 for a detailed discussion. This is an open-access article. I hope it helps.

Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, https://doi.org/10.1016/j.jretai.2022.03.003
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