Measurement Model Discriminant Validity
Posted: Wed Jan 05, 2022 6:44 pm
This video assesses the measurement model discriminant validity using three main routes:
1. Indicators' Cross Loadings
2. Fornell & Larcker Criterion
3. Heterotrait-Monotrait Criteriorn (HTMT)
#smartpls, #discriminantvalidity, #measurementmodelPLS #semmodel, #modelassessment, #quantitativeanalysis
Youtube Video Link: https://www.youtube.com/watch?v=Xp2Gp_7rNXY&t=1399s
Dr. Ayoub
1. Indicators' Cross Loadings
2. Fornell & Larcker Criterion
3. Heterotrait-Monotrait Criteriorn (HTMT)
#smartpls, #discriminantvalidity, #measurementmodelPLS #semmodel, #modelassessment, #quantitativeanalysis
Youtube Video Link: https://www.youtube.com/watch?v=Xp2Gp_7rNXY&t=1399s
Dr. Ayoub