Measurement Model Discriminant Validity

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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DrAyoub
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Real name and title: DR ABDUL AYOUB
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Measurement Model Discriminant Validity

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This video assesses the measurement model discriminant validity using three main routes:
1. Indicators' Cross Loadings
2. Fornell & Larcker Criterion
3. Heterotrait-Monotrait Criteriorn (HTMT)
#smartpls, #discriminantvalidity, #measurementmodelPLS #semmodel, #modelassessment, #quantitativeanalysis


Youtube Video Link: https://www.youtube.com/watch?v=Xp2Gp_7rNXY&t=1399s

Dr. Ayoub
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