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This lecture illustrates how to incorporate, analyze and interpret control variables in PLS path model using SmartPLS. In addition, other statistics related to inner and outer models, construct reliability, significant paths and their strengths, confidence intervals etc. are explained in detail.


To watch full lecture, please visit:

https://www.youtube.com/watch?v=mNPTl7ZFWAY

#smartpls #controlvariables #pathmodeling