Video link: https://www.youtube.com/watch?v=qssDqR_-Q7Y
Description: Comprehend how to run a multi-group analysis (MGA) by using the SmartPLS software.
Literature:
Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. 2018. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage.