PLS is broadly applied in modern business research. This forum is the right place for discussions on the use of PLS in the fields of Marketing, Strategic Management, Information Technology etc.
1 post • Page 1 of 1
- PLS Junior User
- Posts: 3
- Joined: Tue Jan 16, 2018 9:39 am
- Real name and title: Dr. Imdadulah
I have to test two-ways path in model i.e. Relationship from variable A to Variable B and relationship from Variable B to Variable A. Is it possible in SmartPLS? In the attached image, relationships from Intention to Satisfaction is two ways. How to test it in SmartPLS?
- D&M model.gif (43.22 KiB) Viewed 173 times