Please provide data required to provide floodlight and spotlight analysis while probing interaction or moderation effects. Currently on graphical representation of slopes is available. But are the slopes significant at different values of the moderator?
Spiller, Stephen A., Gavan J. Fitzsimons, John G. Lynch Jr, and Gary H. McClelland. "Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression." Journal of marketing research 50, no. 2 (2013): 277-288.
Moderation Analysis
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jmbecker
- SmartPLS Developer
- Posts: 1265
- Joined: Tue Mar 28, 2006 11:09 am
- Real name and title: Dr. Jan-Michael Becker
Re: Moderation Analysis
You have to calculate that yourself using the data provided under Path Coefficients > Samples
Dr. Jan-Michael Becker, BI Norwegian Business School, SmartPLS Developer
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de