Moderation Analysis
Posted: Fri Dec 13, 2019 10:48 am
Please provide data required to provide floodlight and spotlight analysis while probing interaction or moderation effects. Currently on graphical representation of slopes is available. But are the slopes significant at different values of the moderator?
Spiller, Stephen A., Gavan J. Fitzsimons, John G. Lynch Jr, and Gary H. McClelland. "Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression." Journal of marketing research 50, no. 2 (2013): 277-288.
Spiller, Stephen A., Gavan J. Fitzsimons, John G. Lynch Jr, and Gary H. McClelland. "Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression." Journal of marketing research 50, no. 2 (2013): 277-288.