Prediction oriented segmentation POS (help me)
Posted: Fri Dec 06, 2019 6:32 am
who can explain me about POS results? i have 3 group and 3 segments, then result has - and + numbers..
You may read the following literature to understand POS segmentation:
Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. 2018. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage.
Becker, J.-M., A. Rai, C. M. Ringle, and F. Völckner (2013). "Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats." MIS Quarterly, 37(3), 665-694.
Hair, Joe F., M. Sarstedt, L. Matthews, and C. M. Ringle (2016). Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part I – Method, European Business Review, 28 (1), 63-76.
Matthews, L., M. Sarstedt, J. F. Hair, and C. M. Ringe (2016). Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part II – A Case Study, European Business Review, 28 (2), 208-224.
Rigdon, E. E., C. M. Ringle, M. Sarstedt, and S. P. Gudergan (2011). "Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences," Advances in International Marketing, 22, 169-194.