Frequently asked questions about PLS path modeling.
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- PLS Junior User
- Posts: 1
- Joined: Mon Sep 02, 2019 7:20 am
- Real name and title: Ahmed Mustafa
Urgent>> I am a master student doing a study about privacy behavior on Facebook.. the structural model consists of two independent variables (cost and benefit), each independent variables consists of six items.. in addition to two dependent variables each of three items.. all measurement models are reflective.. the number of samples is 120.. all answers are within the range (1 to 5) or (strongly disagree to strongly agree).. when I use the pls algorithm (consistent) in smartpls to analyse my model.. most of the outer loadings are below (o.7).. one variable has Cronbach's alpha below (0.7) while three varibles have AVE below (0.5). I try to delete the items with the least loadings but there is no recognized effect on the Cronbach's alpha and the AVE.. kindly I need to know how to fix this problem ?