Assessing Directional Moderation Hipotesis
Posted: Wed Jan 09, 2013 2:10 pm
H2: The influence of effort expectancy
on behavioral intention will be
moderated by gender, age, and
experience, such that the effect will
be stronger for women, particularly
younger women, and particularly at
early stages of experience. (Venkatesh 2003)
Hi everybody....According to the above hypothesis, how could we prove the statement that
let's say "the effect will be stronger for women"
In this case, i' am still not clear regarding what is the appropriate analysis to prove that the effect will be stronger for women...
Thanks!
on behavioral intention will be
moderated by gender, age, and
experience, such that the effect will
be stronger for women, particularly
younger women, and particularly at
early stages of experience. (Venkatesh 2003)
Hi everybody....According to the above hypothesis, how could we prove the statement that
let's say "the effect will be stronger for women"
In this case, i' am still not clear regarding what is the appropriate analysis to prove that the effect will be stronger for women...
Thanks!