Importance-Performance map analysis (IPMA)

Frequently asked questions about PLS path modeling.
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PLS Junior User
Posts: 9
Joined: Thu Apr 04, 2019 5:07 pm
Real name and title: Lily Vu

Importance-Performance map analysis (IPMA)

Post by lilyv » Fri Apr 19, 2019 6:10 pm


I have some questions about Importance-Performance map analysis.

1- For assessing map, we use the results of I-P map constructs standardized or unstandardized effects ? By reading the instruction in the book of Hair et al. (2018) Advanced issues in PLS Modeling, I think to use the map of unstandardized effects to assess but I am not really sure.

2- Whether IPMA calculates automatically mean value of Target construct ? I don't find it out in the report, it shows just mean values of predecessors.

Could anyone help me to confirm these information ?

Thank you in advance.

SmartPLS Developer
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Joined: Tue Mar 28, 2006 11:09 am
Real name and title: Dr. Jan-Michael Becker

Re: Importance-Performance map analysis (IPMA)

Post by jmbecker » Mon Apr 29, 2019 8:19 am

1. It depends. Using unstandardized effects make sense if all your predictors are on the same scale (otherwise you cannot compare the effects in their importance) and if the scale is somehow meaningful (i.e., if you want to interpret effects as "a one unit increase, increases the outcome by p units" where p is the coefficient size). If one of the before mentioned criteria is not given you may want to use standardized coefficients as they usually better reflect the relative importance that you want to illustrate.

2. IPMA should give you the mean for all constructs (LV Index Values)
Dr. Jan-Michael Becker, University of Cologne, SmartPLS Developer
GoogleScholar: ... AAAJ&hl=de

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