INTERNATIONAL MARKETING RESEARCH

Frequently asked questions about PLS path modeling.
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asrivastava
PLS User
Posts: 16
Joined: Sun May 31, 2015 5:40 am
Real name and title: Dr. Ankur Srivastava

INTERNATIONAL MARKETING RESEARCH

Post by asrivastava » Wed Feb 06, 2019 11:09 am

HOW TO HANDLE THE INVARIANCE TESTING IF DATA IS FROM TWO OR MORE COUNTIRES.

HOW TO RUN MODERATION ANALYSIS FOR THE SAME DATA.

HOW TO RUN MEDIATION, SERIAL MEDIATION ANALYSIS FOR THE SAME DATA.

PLEASE SUGGEST THE WAY TO HANDLE THIS PROBLEM.

REGARDS,

jmbecker
SmartPLS Developer
Posts: 971
Joined: Tue Mar 28, 2006 11:09 am
Real name and title: Dr. Jan-Michael Becker

Re: INTERNATIONAL MARKETING RESEARCH

Post by jmbecker » Mon Feb 11, 2019 2:32 pm

Please be more specific with your questions. It seems you first need to read some basic literature. The smartpls website provides some useful sources for your topics.

The PLS-SEM Book: https://www.smartpls.com/documentation/ ... s-sem-book
Book on Advanced Issues in PLS-SEM: https://www.smartpls.com/documentation/ ... sem-issues

Measurement Invariance Assessment (MICOM): https://www.smartpls.com/documentation/ ... ques/micom
Mediation: https://www.smartpls.com/documentation/ ... /mediation
Moderation: https://www.smartpls.com/documentation/ ... moderation
Dr. Jan-Michael Becker, University of Cologne, SmartPLS Developer
Researchgate: https://www.researchgate.net/profile/Ja ... v=hdr_xprf
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de

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