Important Performance MAP Analysis using #SmartPLS4

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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PLS Expert User
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Joined: Tue Jun 14, 2022 12:50 am
Real name and title: Dr. Khawaja Fawad Latif

Important Performance MAP Analysis using #SmartPLS4

Post by fawad.latif »

In this video, we delve into importance-performance Map Analysis (IPMA) using SmartPLS. IPMA is a powerful tool for understanding the importance of various factors and how they perform in achieving the outcome. With SmartPLS, a modern tool for structural equation modelling, we'll walk you through the process of conducting IPMA step by step.

In this tutorial, you'll learn:

Introduction to Importance-Performance Map Analysis (IPMA)
Understanding the significance of IPMA in research and decision-making processes
Step-by-step guide on conducting IPMA using SmartPLS
Interpretation of IPMA results and actionable insights for decision-makers
Practical applications demonstrating the effectiveness of IPMA

Reference Paper:
Ringle, C. M., & Sarstedt, M. (2016). Gain more insight from your PLS-SEM results: The importance-performance map analysis. Industrial management & data systems, 116(9), 1865-1886.

For tutorials and sessions, Visit

#ImportancePerformanceMapAnalysis #SmartPLS4 #DataAnalysis #StructuralEquationModeling
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