PLS research

Research topics can be discussed in this area.
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PLS Junior User
Posts: 1
Joined: Wed Jan 31, 2024 8:45 am
Real name and title: Jeffry Jerde

PLS research

Post by JeffryJerde »

In order to proceed with a paper submission to a top journal in information systems, we need to examine the issue of endogeneity. Our analysis involves using Partial Least Squares (PLS). Are you aware of any previous research that has addressed endogeneity using PLS or a combination of PLS with other techniques or software?
SmartPLS Developer
Posts: 1284
Joined: Tue Mar 28, 2006 11:09 am
Real name and title: Dr. Jan-Michael Becker

Re: PLS research

Post by jmbecker »

In SmartPLS you can use the Gaussian copula approach to address endogeneity concerns: ... an-copula/

A further interesting research is also
Hult, G. T. M., Hair, J. F., Proksch, D., Sarstedt, M., Pinkwart, A., and Ringle, C. M. (2018). Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Journal of International Marketing, 26(3): 1-21.
Dr. Jan-Michael Becker, BI Norwegian Business School, SmartPLS Developer
GoogleScholar: ... AAAJ&hl=de
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