#SmartPLS4 Series 38 - Moderated Mediation (Model B)

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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#SmartPLS4 Series 38 - Moderated Mediation (Model B)

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#SmartPLS4 Series 38 - Moderated Mediation (Model B). The session focuses on how to perform Moderated Mediation Analysis using SmartPLS4. The model analyzed is similar to Hayes Process Macro Model 14.

https://youtu.be/JiBo7CskXa4

Article referred in the session (Link to Download Excel Sheet is also available in the Paper)
Cheah, J. H., Nitzl, C., Roldan, J. L., Cepeda-Carrion, G., & Gudergan, S. P. (2021). A primer on the conditional mediation analysis in PLS-SEM. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 52(SI), 43-100.
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