Important Rules for Working Smart PLS
Rule 1: Observed and Latent Vaiables
Rule 2: Formative and Reflective Constructs
Rule 3: IVs and IDVs Oval and Circle constructs
Rule 4: Structural and Measuremement Models
Rule 5: PLS SEM does not work alove on Structural Measuremement Models
https://www.youtube.com/watch?v=TA4GoVS ... F&index=11