PLS IPMA
-
- PLS Junior User
- Posts: 7
- Joined: Thu Oct 08, 2020 10:47 pm
- Real name and title: Dr Syed Mahmudur Rahman
- Contact:
Re: PLS IPMA
IPMA can be used to determine the important variable in a model; in particular, if the model is formative. The following article offers some details on how to report IMPA analysis; see Web Appendix W9 for a detailed discussion. This is an open-access article. I hope it helps.
Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, https://doi.org/10.1016/j.jretai.2022.03.003
Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, https://doi.org/10.1016/j.jretai.2022.03.003