Measurement Model Assessment with SmartPLS

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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DrAyoub
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Joined: Tue Feb 23, 2021 8:25 pm
Real name and title: DR ABDUL AYOUB
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Measurement Model Assessment with SmartPLS

Post by DrAyoub »

This video discusses the assessment of our measurement model focusing on showing:
1. The indicator reliability assessment
2. Composite Reliability (CR)
3. Internal consistency
4. Cronbach's Alpha
5. Briefly on Discriminant Validity Measure

#measurmentmodel, #compositereliability, #internalconsistency, #cronbach'salpha, indicatorreliabilityassessment, #measurementmodelassessment

Youtube video link: https://www.youtube.com/watch?v=-E5AVlokVBU&t=31s

Dr. Ayoub
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