This vidoe #8 in our SMARTPLS video series discusses the Common Method Variance and what actions researchers can take to avoid or mitigate the impact of CMV.
This video discusses the preventive/procedural remedies for CMV.
#CMV, #commonmethodvariance, #Proceduralremedies, #Preventiveremedies, DataBiasness, DataBias
Youtube Video Link: https://www.youtube.com/watch?v=K4kHznczxaE&t=331s
Dr. Ayoub