Hello,
I have a question concerning the ex post analysis.
Is it possible to undertake a logistical regression analysis and ANOVA instead of the proposed approach by Ramaswamy et al. (1993) in order to identify relevant segmenting variables?
Many thanks in advance!
Best regards
Verena
Fimix ex post analysis
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Verena Batt
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Fimix ex post analysis
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Wirtschaftswissenschaftliche Fakultät
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Wirtschaftswissenschaftliche Fakultät
Universität Basel
Peter Merian-Weg 6
CH - 4002 Basel
Phone: +41 - (0) 61 - 267 28 39
Fax: +41 - (0) 61 - 267 28 38