Interaction analysis
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- PLS Junior User
- Posts: 5
- Joined: Tue Aug 19, 2014 3:18 pm
- Real name and title: V.Uma Maheswari, Research Scholar
Interaction analysis
In my interaction analysis in smart pls, the beta value of the interaction term is negative (should be positive as per the model asssumption), though the beta values of the moderator and the independent variable are positive. The t-value for all the 3 variables are significant and the r-squared value of the dependent variable also increses due to the moderating effect. Should we consider the negative beta while intrepreting moderating effect or can we stick with change in r-squared value and ignore beta value? Please clarify.
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- PLS Expert User
- Posts: 51
- Joined: Tue Nov 04, 2014 5:27 am
- Real name and title: Dr. Bradley Wilson. Senior Lecturer in Advertising. School of Media and Communication. RMIT University.
Re: Interaction analysis
Hi,
See much of my work on this topic. at researchgate website link below.
Is there a conceptual possibility for why the interaction effect could be explained as negative?
brad
See much of my work on this topic. at researchgate website link below.
Is there a conceptual possibility for why the interaction effect could be explained as negative?
brad
Bradley Wilson. Ph.D. Senior Lecturer in Advertising. School of Media and Communication. RMIT University. Melbourne, Australia.
SEE: http://www.researchgate.net/profile/Bradley_Wilson2 http://scholar.google.com.au/citations? ... AAAJ&hl=en
SEE: http://www.researchgate.net/profile/Bradley_Wilson2 http://scholar.google.com.au/citations? ... AAAJ&hl=en