Consistent pls or pls

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PLS Junior User
Posts: 1
Joined: Wed Mar 06, 2019 7:14 am
Real name and title: Mrs. Misha Matharu

Consistent pls or pls

Post by misha »

I needed urgent advise on my model whether to use PLSc or Pls. My model consists of reflective constructs out of which one of the endogenous constuct is reflective -reflective second order construct (i am using two stage approach considered appropriate for endogenous variables). I was getting good results using pls algorithm where as in case of plsc the AVE in many cases below 0.5. Can i continue to use pls algorithm?
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SmartPLS Developer
Posts: 821
Joined: Tue Sep 20, 2005 9:13 am
Real name and title: Prof. Dr. Christian M. Ringle
Location: Hamburg (Germany)

Re: Consistent pls or pls

Post by cringle »

PLS is just fine:

CB-SEM and PLS-SEM: Sarstedt, M./ Hair, J.F./ Ringle, C.M./ Thiele, K.O./ Gudergan, S.P. Estimation Issues with PLS and CBSEM: Where the Bias Lies!, Journal of Business Research, 69 (2016), Issue 10, pp. 3998-4010. ... 6316304404

CB-SEM and PLS-SEM: Rigdon/ E. E./ Sarstedt, M./ Ringle, C. M. (2017). On Comparing Results from CB-SEM and PLS-SEM. Five Perspectives and Five Recommendations. Marketing ZFP, 39(3), 4-16. ... ch-click=1

Also, take a look here:
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