forum.smartpls.com

Hello everyone,

I'm currently doing my undergraduate thesis " Analyzing the usage of e-book among higher education institution students: A TAM approach" I have already done the data analysis, however my thesis supervisor asked me to provide a descriptive analysis on the relation of performance of each IV with the respondents age and degree program that they enrolled. does anybody have an idea how can I do it? and what is descriptive analysis?

- my IV : Perceived usefulness, perceived ease of use, perceived enjoyment, behavioral intention to use
- my DV : Actual use
- Total respondents: 160




Thank you.

Hmmh, you may ask your supervisor for clarification.

S/he may want you to do a moderator analysis or multigroup analysis using the age or the education variables, which would not be uncommon for a TAM model.

Also, you may consider conducting an importance-performance map analysis (IPMA).

Best regards
Christian