Descriptive Analysis?

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Joined: Fri Dec 22, 2017 10:31 am
Real name and title: Bintang Rahmadi, Undergraduate Student

Descriptive Analysis?

Post by binosjourney » Fri Dec 22, 2017 10:59 am

Hello everyone,

I'm currently doing my undergraduate thesis " Analyzing the usage of e-book among higher education institution students: A TAM approach" I have already done the data analysis, however my thesis supervisor asked me to provide a descriptive analysis on the relation of performance of each IV with the respondents age and degree program that they enrolled. does anybody have an idea how can I do it? and what is descriptive analysis?

- my IV : Perceived usefulness, perceived ease of use, perceived enjoyment, behavioral intention to use
- my DV : Actual use
- Total respondents: 160


Thank you.

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Real name and title: Prof. Dr. Christian M. Ringle
Location: Hamburg (Germany)

Re: Descriptive Analysis?

Post by cringle » Wed Jan 03, 2018 2:42 pm

Hmmh, you may ask your supervisor for clarification.

S/he may want you to do a moderator analysis or multigroup analysis using the age or the education variables, which would not be uncommon for a TAM model.

Also, you may consider conducting an importance-performance map analysis (IPMA).

Best regards

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