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Dear All,

I want to combine an independent variable from survey data with stock price reaction as the dependent variable of the study.
Therefore, I try to combine the analysis of a latent variable with event study results.

Is my understanding correct, that I should analyze these results by help of a SEM? How would I then integrate the event study results into my model?
Does anybody have experience with this approach?

Thank you very murch for your help!

Best,
Christian

Sounds really good. Here are some similar studies:

Anderson, E. W., Fornell, C. G., & Mazvancheryl, S. K. (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, 68(4), 172-185. http://journals.ama.org/doi/abs/10.1509 ... =amma-site

Anderson, E. W., & Mansi, S. A. (2009). Does Customer Satisfaction Matter to Investors? Findings from the Bond Market. Journal of Marketing Research, 46(5), 703-714. http://journals.ama.org/doi/abs/10.1509/jmkr.46.5.703

PLS-SEM needs a single data set for all indicators used in the PLS path model. Hence, you can combine two different data sets on the company level (survey data of a company and stock price).

Best
Christian