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Hi,
What is the criteria to compare alternative models in smartPLS?

Hosam wrote:compare alternative models in smartPLS?

Models should be driven by theory BUT it depends on the dominant research approach you are dictating up front.

Joreskog and sorbom in early works in LISREL. state: strictly confirmatory, alternative models and model generating approaches are ways to apply SEM.
It has to be disclosed upfront...

See An Application of Vanishing TETRAD Analysis to a Brand Model
Bradley Wilson, William Callaghan, Gillian Stainforth - 2007 - International Review of Business Research Papers

http://researchbank.rmit.edu.au/eserv/r ... Wilson.pdf

Callaghan, William; Wilson, Bradley; Ringle, Christian M.; Henseler, Jörg (2007). Exploring causal path directionality for a marketing model using Cohen’s path method. In: Martens, Harald; Næs, Tormod (Eds.). Proceedings of PLS’07 – The 5th International Symposium on PLS and Related Methods, Ås, Norway, September 5-7, pp. 57-61.

regards
brad wilson.

Thanks a lot Dr.Brad for your illustration and the link.