Compare alternative models

Frequently asked questions about PLS path modeling.
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Hosam
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Compare alternative models

Post by Hosam » Fri Aug 30, 2013 3:49 pm

Hi,
What is the criteria to compare alternative models in smartPLS?

bwilson
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Re: Compare alternative models

Post by bwilson » Tue Sep 03, 2013 1:50 am

Hosam wrote:compare alternative models in smartPLS?
Models should be driven by theory BUT it depends on the dominant research approach you are dictating up front.

Joreskog and sorbom in early works in LISREL. state: strictly confirmatory, alternative models and model generating approaches are ways to apply SEM.
It has to be disclosed upfront...

See An Application of Vanishing TETRAD Analysis to a Brand Model
Bradley Wilson, William Callaghan, Gillian Stainforth - 2007 - International Review of Business Research Papers

http://researchbank.rmit.edu.au/eserv/r ... Wilson.pdf

Callaghan, William; Wilson, Bradley; Ringle, Christian M.; Henseler, Jörg (2007). Exploring causal path directionality for a marketing model using Cohen’s path method. In: Martens, Harald; Næs, Tormod (Eds.). Proceedings of PLS’07 – The 5th International Symposium on PLS and Related Methods, Ås, Norway, September 5-7, pp. 57-61.

regards
brad wilson.
Bradley Wilson. Ph.D.
Senior Lecturer in Advertising.
RMIT University.
School of Media and Communication.
GPO Box 2476V
Location. 9.5.20
Melbourne. Victoria.
Australia.

SEE FOR PUBLICATIONS
www.rmit.edu.au/staff/bradleywilson

Hosam
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Post by Hosam » Wed Sep 04, 2013 6:18 am

Thanks a lot Dr.Brad for your illustration and the link.

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