Hi,
Partial Least Squares (PLS), Why this name choice?
You know, because used Least Squares method for estimation.
Another name Projection to Latent Structure (PLS), because can estimate Latent Variable/Latent Structure (Unobservable).
Thank you Hengkov...can I ask one another stupid question, like SmartPLS uses Least Squares method for estimation then how about AMOS? please with thanks