Question- Discriminant validity-PLEASE help!

Frequently asked questions about PLS path modeling.
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Joined: Fri Aug 23, 2019 11:32 pm
Real name and title: Ana Foster, PhD student

Question- Discriminant validity-PLEASE help!

Post by MaFa »

In my model, I have two independent variables, one moderator and one DV. The Fornell larcker test is ok, AVE is higher than correlations; however, I have high correlations between one IV and DV and also two DVs and one IV and moderator (higher than 0.7), also the items load on each other (higher than 0.6); but they load more on their own construct; can I justify that if there is only 0.1 difference?
Checking the HTMT shows that there are issues: the two IVs is 0.96 and the moderator and one IV is 0.95.
I am very confused! Is there any way to work on this model? The results of this model are very interesting and are paths can be justified well.
I really want to work on this model and finish the paper. Please let me know if you know any way I can fix the issue! My sample is 600.

Thanks a lot!
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Real name and title: Prof. Dr. Christian M. Ringle
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Re: Question- Discriminant validity-PLEASE help!

Post by cringle »

Can you merge the problematic constructs?

At the end of this article, you find some recommendations (flow chart): ... 014-0403-8
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