Categorical moderation using MGA

Questions about the implementation and application of the PLS-SEM method, that are not related to the usage of the SmartPLS software.
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kulwinderkr67
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Joined: Tue Jun 18, 2019 7:24 pm
Real name and title: Kulwinder Kaur

Categorical moderation using MGA

Post by kulwinderkr67 »

Can anyone please help me.
I am analysing categorical moderation of high vs low involvement.
I want to know that what steps are to be followed to find out the categorical moderation effect of involvement on my dependent variable.
i.e., at first do we need to check the model's reliability and validity and then go for MICOM before running MGA or do we need to assess MICOM and then check the reliability and validity of the reduced model after MICOM?
Please enlist the steps to be followed before running MGA.
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