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INTERNATIONAL MARKETING RESEARCH

Posted: Wed Feb 06, 2019 11:09 am
by asrivastava
HOW TO HANDLE THE INVARIANCE TESTING IF DATA IS FROM TWO OR MORE COUNTIRES.

HOW TO RUN MODERATION ANALYSIS FOR THE SAME DATA.

HOW TO RUN MEDIATION, SERIAL MEDIATION ANALYSIS FOR THE SAME DATA.

PLEASE SUGGEST THE WAY TO HANDLE THIS PROBLEM.

REGARDS,

Re: INTERNATIONAL MARKETING RESEARCH

Posted: Mon Feb 11, 2019 2:32 pm
by jmbecker
Please be more specific with your questions. It seems you first need to read some basic literature. The smartpls website provides some useful sources for your topics.

The PLS-SEM Book: https://www.smartpls.com/documentation/ ... s-sem-book
Book on Advanced Issues in PLS-SEM: https://www.smartpls.com/documentation/ ... sem-issues

Measurement Invariance Assessment (MICOM): https://www.smartpls.com/documentation/ ... ques/micom
Mediation: https://www.smartpls.com/documentation/ ... /mediation
Moderation: https://www.smartpls.com/documentation/ ... moderation