HOW TO HANDLE THE INVARIANCE TESTING IF DATA IS FROM TWO OR MORE COUNTIRES.
HOW TO RUN MODERATION ANALYSIS FOR THE SAME DATA.
HOW TO RUN MEDIATION, SERIAL MEDIATION ANALYSIS FOR THE SAME DATA.
PLEASE SUGGEST THE WAY TO HANDLE THIS PROBLEM.
REGARDS,
INTERNATIONAL MARKETING RESEARCH
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- PLS User
- Posts: 16
- Joined: Sun May 31, 2015 5:40 am
- Real name and title: Dr. Ankur Srivastava
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- SmartPLS Developer
- Posts: 1282
- Joined: Tue Mar 28, 2006 11:09 am
- Real name and title: Dr. Jan-Michael Becker
Re: INTERNATIONAL MARKETING RESEARCH
Please be more specific with your questions. It seems you first need to read some basic literature. The smartpls website provides some useful sources for your topics.
The PLS-SEM Book: https://www.smartpls.com/documentation/ ... s-sem-book
Book on Advanced Issues in PLS-SEM: https://www.smartpls.com/documentation/ ... sem-issues
Measurement Invariance Assessment (MICOM): https://www.smartpls.com/documentation/ ... ques/micom
Mediation: https://www.smartpls.com/documentation/ ... /mediation
Moderation: https://www.smartpls.com/documentation/ ... moderation
The PLS-SEM Book: https://www.smartpls.com/documentation/ ... s-sem-book
Book on Advanced Issues in PLS-SEM: https://www.smartpls.com/documentation/ ... sem-issues
Measurement Invariance Assessment (MICOM): https://www.smartpls.com/documentation/ ... ques/micom
Mediation: https://www.smartpls.com/documentation/ ... /mediation
Moderation: https://www.smartpls.com/documentation/ ... moderation
Dr. Jan-Michael Becker, BI Norwegian Business School, SmartPLS Developer
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
GoogleScholar: http://scholar.google.de/citations?user ... AAAJ&hl=de