Hi every one:
I have one question
what does AVE state exactly and why does it use for assessing the indicator reliability and converegent validity
AVE
- Diogenes
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See
Claes Fornell; David F Larcker. (1981). Evaluating structural equation models with unobservable variables and measurement error. JMR, Journal of Marketing Research, 18, p. (pre-1986); Feb 1981; 18(1), 39-50.
“If AVE is less than .50, the variance due to measurement error is larger than the variance captured by the construct…” [p.46].
Best regards,
Bido
Claes Fornell; David F Larcker. (1981). Evaluating structural equation models with unobservable variables and measurement error. JMR, Journal of Marketing Research, 18, p. (pre-1986); Feb 1981; 18(1), 39-50.
“If AVE is less than .50, the variance due to measurement error is larger than the variance captured by the construct…” [p.46].
Best regards,
Bido