Fimix PLS

[ATDIAS]

Dear all

I had being using PLS in model analysis, especially in marketing research.

I would like to receive some guidances about FIMIX PLS in order to make a better use of the methodology.

Thanks,

[cringle]

Hi,

the following two references provide an introduction to FIMIX-PLS:

(please see viewtopic.php?t=21)
author = Hahn, Carsten / Johnson, Michael D. / Herrmann, Andreas / Huber, Frank
title = Capturing customer heterogeneity using a finite mixture PLS approach
journal = Schmalenbach Business Review
year = 2002
volume = 54
pages = 243-269

and

(please see viewtopic.php?t=20)
author = Ringle, Christian M. / Wende, Sven / Will, Alexander
title = Customer segmentation with FIMIX-PLS
booktitle = PLS and related methods - proceedings of the PLS'05 international symposium
year = 2005
editor = Aluja, Tomàs / Casanovas, Josep / Vinzi, Vicenzo E. / Morineau, Alain / Tenenhaus, Michel
pages= 507-514

Please also check viewtopic.php?t=8.

Best
Christian