measurement scale Help!!

Frequently asked questions about PLS path modeling.
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MaFa
PLS Junior User
Posts: 8
Joined: Fri Aug 23, 2019 11:32 pm
Real name and title: Ana Foster, PhD student

measurement scale Help!!

Post by MaFa » Thu Mar 26, 2020 2:21 am

Hi all,
I want to test the moderation effect of a construct which has two types (e.g. advertisement post and I want to see whether ads with pic moderates the relationships or ads with video) I asked my respondents to rate from 1 to 7 (semantic differential scale) whether the ads of this specific page has pics or videos mostly. I have also asked two other questions (Likert scale): this page's ad posts have videos mostly (strongly disagree... strongly agree), and the other: this page's ad posts have pics mostly ((strongly disagree... strongly agree); now I am not sure which one is better to use in my model. I like the differential scale more, as I can test the moderation of ad post type and see which type is the moderator.
Can you help me, please?
Thanks a lot.

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