Importance-Performance Map (IPMA) Revisited

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cringle
SmartPLS Developer
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Real name and title: Prof. Dr. Christian M. Ringle
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Importance-Performance Map (IPMA) Revisited

Post by cringle »

Another video that nicely highlights the value of importance performance map analysis (IPMA) and its use via SmartPLS. This approach allows you to get more out of your PLS SEM analysis!

https://www.smartpls.com/documentation/ ... -revisited

Thanks to Kai Haverila and Matti Haverila.
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