Multi-group analysis (MGA)

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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cringle
SmartPLS Developer
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Real name and title: Prof. Dr. Christian M. Ringle
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Multi-group analysis (MGA)

Post by cringle »

Video link: https://www.youtube.com/watch?v=qssDqR_-Q7Y

Description: Comprehend how to run a multi-group analysis (MGA) by using the SmartPLS software.

Literature:
Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. 2018. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage.
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