Importance-performance map analysis (IPMA)
Posted: Tue Dec 08, 2020 9:43 pm
Video link: https://www.youtube.com/watch?v=8t50FoHE5ZM&t
Description: Get to know how to run an importance-performance map analysis (IPMA) using SmartPLS.
Literature:
Ringle, C. M. and Sarstedt, M. (2016). Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis. Industrial Management & Data Systems, 116(9), 1865-1986.
Description: Get to know how to run an importance-performance map analysis (IPMA) using SmartPLS.
Literature:
Ringle, C. M. and Sarstedt, M. (2016). Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis. Industrial Management & Data Systems, 116(9), 1865-1986.