Importance-performance map analysis (IPMA)

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cringle
SmartPLS Developer
Posts: 826
Joined: Tue Sep 20, 2005 9:13 am
Real name and title: Prof. Dr. Christian M. Ringle
Location: Hamburg (Germany)
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Importance-performance map analysis (IPMA)

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Video link: https://www.youtube.com/watch?v=8t50FoHE5ZM&t

Description: Get to know how to run an importance-performance map analysis (IPMA) using SmartPLS.

Literature:
Ringle, C. M. and Sarstedt, M. (2016). Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis. Industrial Management & Data Systems, 116(9), 1865-1986.
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