Discriminant validity assessment
Posted: Tue Dec 08, 2020 9:31 pm
Video link: https://www.youtube.com/watch?v=K0Oy-St77L4
Description: Understand how the HTMT criterion is used to evaluate discriminant validity in PLS-SEM using the SmartPLS software.
Literature:
Henseler, J., Ringle, C. M., and Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43(1): 115-135.
Description: Understand how the HTMT criterion is used to evaluate discriminant validity in PLS-SEM using the SmartPLS software.
Literature:
Henseler, J., Ringle, C. M., and Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43(1): 115-135.