Discriminant validity assessment

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cringle
SmartPLS Developer
Posts: 821
Joined: Tue Sep 20, 2005 9:13 am
Real name and title: Prof. Dr. Christian M. Ringle
Location: Hamburg (Germany)
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Discriminant validity assessment

Post by cringle »

Video link: https://www.youtube.com/watch?v=K0Oy-St77L4

Description: Understand how the HTMT criterion is used to evaluate discriminant validity in PLS-SEM using the SmartPLS software.

Literature:
Henseler, J., Ringle, C. M., and Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43(1): 115-135.
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