When to use Partial Least Squares (PLS)? Path Modeling or Structural Equation Modeling?

Collection of links to educational videos on the PLS-SEM method and the application of the SmartPLS software.
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ChAnwar
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Real name and title: Ch. Mahmood Anwar
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When to use Partial Least Squares (PLS)? Path Modeling or Structural Equation Modeling?

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YouTube Explainer URL: https://www.youtube.com/watch?v=t9Ko47fjOY8

Partial Least Squares (PLS) technique has been adopted by many researchers in social science as a SEM technique. This lecture argues that many of the advantages associated to PLS are not more than a myth. Be careful when selecting PLS as your data analysis method because Editors can desk reject your articles if you will use PLS without proper justifications not following the myths and urban legends.
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